About Me

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As creative producer & director of branded content, I specialize in crafting unscripted stories with commercial appeal.

In a media landscape being ‘optimized for volume’, the value of deeply human storytelling is higher than ever. Whether it’s a big-budget campaign, a stripped-down doc-style piece, or something in between, the goal is always the same: tap into the moment and create work that resonates.

To me, the next phase of marketing isn’t about increasing brand awareness—it’s about cultural credibility. I strive to create content that can be a bridge between brands and culture.

email: matt@winkworldwide.biz